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Reporting and Insight Analyst Hertford
Title: Reporting and Insight Analyst Hertford
Category: Other
Job type: Permanent
Job status: Full Time
Salary: £23,000.00 - £25,000.00
Salary per: annum
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About us

Blue Square are an industry-leading field and experiential marketing agency, that have over a decade's experience helping some of the world's biggest brands, accelerate their brand performance.

We are at an exciting stage of our journey and are seeking driven and ambitious people, to drive forward the People agenda.

Main Duties and Areas of Responsibility:

* As agreed with the Client Insight Manager (TV and Audio), manage the production of reports to support the Training Teams.

* Revitalise training reporting.

* Introduce analytical practices to understand :

* Impact of training overall.

* Impact of training in store, in classroom and online.

* Impact of different training modules - are some more effective in instilling knowledge and generating sales ?

* Follow the training 'journey to purchase' to understand all levels of learning and sales impact.

* Potentially develop a training segmentation - that is understand learning needs of individuals and adjust courses accordingly.

* Recommend changes to training practices.

* Understand competitor training methods via trainer, field force and in store colleague research.

* Provide a deeper understanding of how we operate in the market to aid internal and external stakeholders in decision making processes.

* Develop tools and methodologies of how data is interrogated.

* Provide regular reporting outputs in a variety of different media.

* Can present analysis and findings to different levels of the business, both internal and external.

Specific Duties:

* Harmonised Reports across TV/Audio and Digital Appliances

* Tidy up existing reports into two separate weekly reports (TV/AV and DA) maintaining relevant content. Consistent look and feel across both divisions.Produce new added value 'Insight' reports

* Addressing two strategic goals of the Training function :

* Effective Trainer - designed to marry sales to individual trainers and their trainees to measure their effectiveness, productivity and return on investment.

* Effective Materials - designed to measure the effectiveness of materials used e.g. If an online course is consistently failed, then perhaps the training material is too complex.

* Manage historical and ongoing data onto the Blue Square database.

Person Specification

* At least 3 years of experience in an analytical environment

* Good understanding of statistical concepts; trend analysis, regression analysis, etc.

* Excel - advanced and experienced, with desire to learn more

* PowerPoint - advanced

* SQL experience - (preferred)

* R/Python and experience handling large data-sets within these languages (preferred)

* Work in a fast-paced environment

* Self starter - this is a new role which requires ownership of Training reports

* Drive and Innovation

This description is not exhaustive and you may be required to support other areas of the business as necessary.
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