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Branding Marketing Manager
 
Title: Branding Marketing Manager
Category: Other
Job type: Permanent
Job status: Full Time
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Description:
Branding Marketing Manager

Location – London

This role will report into the Head of Business Development and will oversee 5 Client Brands operating across Africa and their application to Points of Sale and retail design. The role will form part of the Operation Department based in London, supporting African Business Divisions, while liaising with local Marketing design team, Product and Commercial Analysis departments.

Responsibilities:

Creative:

Review and establish clear branding standards and corporate identity for our 5 brands, with specific focus on how these translate to Point of Sale (POS), network and shop Design. Create a strong creative and practical branding model that enhances the product display, all while remaining in line with the company’s message and direction. Develop and execute retail outlets & vendors point of sales branding that enhance brand visibility and functionality. Overseeing and designing with operations teams’ new shops floor layout and zonal branding (sports section, virtual games etc.). Design shops fronts to attract customers and increase shop sales Assemble eye catching a sample of flagship shop & POS. Identify and source branding components and materials (such as plastic or wooden hardware and lighting)

Compliance monitoring:

Co-ordinate POS content activity, ensuring adherence to the marketing standards and plans. Work closely with local inspection auditors to monitor compliance of marketing activities and report on performance.

Corporate Affairs:

Work closely with graphic design and content teams, and the Online Marketing division to ensure consistent delivery of the brand across different channels. Where applicable, source local marketing agents and suppliers of marketing material. Review contracts and ensure all required adjustments are negotiated and implemented, ensuring the risk is minimised. As when required, follows up with all advertising, marketing and printing agencies. Support designer team in reviewing their artwork and provide guidelines in design such as menus, table mats, roll up, flyers, cards, etc.

Financial return on investments:

Analyses sales figures to ensure marketing influence on sales performance. Compile and administer marketing budget related to POS.

Market Research:

Analyse retail outlets and POS customers traffic flow and display points Review direct and indirect competitors and introduce required amendments to our retail marketing branding strategy to ensure our 5 brands are leaders in the industry across the African continent. Requirements

Personal traits and previous experience:

Successfully completed university at a BA or Masters degree, preferably in Marketing, or similar discipline Excellent oral and written English and French language skills Soft skills which include talent for design, creative, interest in business trends in emerging markets, visual and space awareness. Proficiency in MS Office applications (Photoshop, Excel, PowerPoint, Word) Strong analytical skills and can focus on details without losing track of the bigger picture Innovative, showing a high degree of own initiative and independent working style Ability and enthusiasm to work in a global and multicultural environment Approaches problems with curiosity and open-mindedness, is a fast learner Team-player, willingness to contribute actively to the overall team spirit Capacity to readily adapt to a changing and dynamic environment Excellent Project Management skills Experience gained preferably across African countries etc Estimated 5 year previous experience in a similar role, specifically in retail industry Other: Occasional travel to African Operations, which would require a valid passport and vaccinations. The Company will manage all visa applications and arrange transportation and accommodation during your travels.

Benefits

Competitive Salary and Bonus

Local Benefit Package: Pension, Discount Voucher Schemes etc

Travel Allowance
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