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Senior Brand Manager
 
Title: Senior Brand Manager
Category: Marketing /Product
Job type: Permanent
Job status: Full Time
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Description:
Do you have a passion for marketing and fantastic Digital and Brand Marketing acumen? Dedicated and enthusiastic but lacking the creativity in your current position? If you have proven experience working in an FMCG environment, the role of Senior Brand Manager could be ideal for you!

Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change.

Senior Brand Manager responsibilities:

An exciting opportunity has arisen for you to join as a Senior Brand Manager for Home Care, responsible for the Home Care, Toilet Care and Hard Surface Cleaning portfolio to include brands such as Bloo, Oust, Jeyes, Parozone, and Air Care. You will be responsible for brand strategy, processes, media planning and leading a team. Duties include:

Analyse brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis.Plan and launch new initiatives based on global NPD developments and lead local UK developments in compliance with the Henkel InnoGate procedures.Adapt and develop artworks based on global masters according to the UK & IRE needs and lead them through the Henkel internal SEAL artwork process.Work closely with the Sales and Category team to influence, agree, develop and execute key launches and sales promotional activityDrive Henkel’s Digital Strategy, adhering to international guidelines and ensuring UK is seen as a leading marketManage the brand marketing budget, maximising return and ensuring no overspend.Oversee the briefing and management of all media, PR and creative agencies to adapt international copy for UK usage and to develop added value communication campaigns for the UK marketDrive and champion the Digital Agenda within the team, sharing best-practice, adhering to international guidelines and ensuring that the brands are at the forefront of digital opportunitiesResponsible for supporting the Marketing Director with strategic planning and execution of potential mergers & acquisitionsWho are we looking for?

As our ideal candidate, you must possess demonstrable success as a Senior Brand Manager or Brand Manager within an FMCG business and possess the following skills and experience:

Digital expertise, encompassing experience of e-commerce, brand websites and social mediaDegree educated, or equivalent, ideally within Business Management or MarketingExcellent communication, negotiation and presenting skillsA strategic thinker, commercially astute, with good analytical and reporting skillsIf you are looking for your next challenge as our Senior Brand Manager, then we want to hear from you, please click APPLY!

No terminology in this advert is intended to be deemed discriminatory. We are happy to accept applications from all suitably qualified persons regardless of their age, gender, race, religion, disability, sexual orientation or marital status.
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