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Title: Copywriter
Category: Food & Beverage
Job type: Permanent
Job status: Full Time
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About us

Gousto is the UK’s leading recipe box company delivering precise ingredients, delicious recipes and a dollop of adventure to thousands of homes across the UK.

As one of Europe’s fastest growing independent companies, you’ll be part of an exciting, expanding team and trailblazing company.

Food and tech is at the heart of what we do. Using industry-leading technology, we’ve connected over 6 million people to delicious food so far. By 2025 we’ll have delivered 400 million delicious meals to dinner tables across the country... and we’re only just getting started.


Who you are

A Copywriter with proven experience working in a fast paced marketing agency or in-house team. Your role is to to write and develop brand and marketing messaging for emails, brochures, direct mail, packaging, blog posts and everything in between! You’ll be excited about what we offer and how to bring that to life through rich, energetic and optimistic language. The Copywriter sits within the Brand Marketing team and reports directly to the Senior Copywriter.

What you’ll do

You will be responsible for writing engaging and effective copy for customer marketing - emails, digital channels, print - in response to internal briefs You will make confident copy suggestions, and be smart and persuasive in bringing others with you, providing clear rationale if needed You will brainstorm copy ideas with the creative team working on seasonal campaigns and larger projects You will develop messaging guides for key propositions - new food ranges like our ten minute meals You’re happy leading bigger projects as well as doing general housekeeping work - reviewing recipe cards etc. There’s no job too big or too small! You have solid attention to detail and will proof-read all content for spelling and grammar You’re a brand guardian at Gousto. You have a strong handle on our competitors and look to generate distinctive copy that set us apart from the rest You will bring a positive energy and a creative point of view to the brand community and Gousto as a whole Skills and experience

4+ years copywriting experience in a fast paced agency or in-house team Great writing skills with an impressive portfolio of work to wow us with (examples of food/beverages/start up brands would be a bonus) Experience of writing in different media, from digital to print Ability to create original, impactful, persuasive and conceptually compelling work A passion for words and communicating the essence of a storyStrong communication skills and the ability to build great relationships with everyone you work with Ability to self-manage, take initiative and prioritise tasks in a fast-paced environment. A finger on the pulse of cutting-edge trends A love of good food Extra skills we’d love

Set-up/managed your own blog Strong personal presence on social media Our Culture

You’re a confident self-starter, able to juggle multiple projects in a dynamic, exciting and entrepreneurial environment. You’re initiative and a problem-solver with an eagle eye for detail. You’ll consistently go the extra mile to apply and achieve a high standard across everything you do.

Dream - Today’s good is tomorrow’s mediocre. We’re always looking for ways to improve Gousto, our team and ourselves.

Deliver - We understand where we can add the most value and obsess about making improvements every day.

Care - We can only achieve big things by working collaboratively. We respect different people’s skills, experience and points of view. We work as one team.


Holidays - 22 days of holiday (plus bank holidays) increasing by a day each year up to 25 days Option to buy up to 5 additional days of annual leave Discounted Gousto boxes - 40% staff discount on Gousto boxes and 25% for your family and friends Coffee/ Tea, fruit and ice cream provided every single day to keep you fresh Friday social - Wine, beer and soft-drinks As many new recipes to test cook as you can handle Gym Membership Cycle to work scheme Quarterly team socials and mixed team events

Our Team

Equal opportunity is hugely important to us, across all areas of Gousto. Currently in our team there are over 20 nationalities and it’s deeply important to us to have all genders represented in all functions and levels. We treat all individuals in a fair and equal manner and in accordance with the law regardless of age, disability, gender, pregnancy and maternity, marital status, race, religion or sexual orientation.
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