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Campaign Manager
Title: Campaign Manager
Category: Food & Beverage
Job type: Permanent
Job status: Full Time
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About us

Gousto is the UK’s leading recipe box company delivering precise ingredients, delicious recipes and a dollop of adventure to thousands of homes across the UK.

As one of Europe’s fastest growing independent companies, you’ll be part of an exciting, expanding team and trailblazing company.

Food and tech is at the heart of what we do. Using industry-leading technology, we’ve connected over 6 million people to delicious food so far. By 2025 we’ll have delivered 400 million delicious meals to dinner tables across the country... and we’re only just getting started.

Join us and let’s dream big and deliver bigger.

Unbox possibility.

What you’ll do

Own in-life and retention strategies - develop and execute multi-channel campaigns using best in class segmentation to deliver timely, relevant, targeted and personalised comms to increase purchase frequency, reduce lapsing and reactivate dormant customers. Optimise the customer journey across all touchpoints, and find opportunities to launch new campaign ideas, offers and promotions to deliver incremental conversions and margin. Run campaigns end to end - budget planning, target setting, design briefing, audience selection, comms setup and deployment via our ESP (Salesforce Marketing Cloud), tracking and reporting against KPIs. Develop a test & learn plan for optimising budget, targeting, creative and messaging. Be a hardworking, solution focused and result driven self starter. This role will provide the right candidate with excellent growth opportunities. You’ll sit within the CRM and Retention team Requirements

Who you are

CRM specialist ready to elevate customer experience to the next level. You will play a meaningful role in driving forward the CRM channels and strategy to ensure our customer journey maximises the lifetime value of our customers and achieve Gousto’s retention and revenue goals.

You will enjoy working in a dynamic environment, be curious, dedicated to delivering to high standards with a can-do attitude. You’ll be joining a team of very talented people who truly believe in success as a team and have fun along the way.

Your skills

B2C CRM experience. Expertise in campaign planning and delivery. Data literate with experience managing customer data. Ability to analyse and interpret campaign results, presenting clear findings and actionable next steps. Proficiency in various ESPs (ideally Salesforce Marketing Cloud) and email automation. Track record of working effectively and collaboratively in cross-functional teams and sound stakeholder management skills. First-hand experience in development of email campaigns using HTML and CSS. Extra skills we’d love

Experience in using AMP script Ability to read and write SQL queries and analyse data Proficient user of Salesforce Marketing Cloud Equal opportunity is hugely important to us, across all areas of Gousto. Currently in our team there are over 20 nationalities and it’s deeply important to us to have all genders represented in all functions and levels. We treat all individuals in a fair and equal manner and in accordance with the law regardless of age, disability, gender, pregnancy and maternity, marital status, race, religion or sexual orientation.

Our Culture

You’re a confident self-starter, able to juggle multiple projects in a dynamic, exciting and entrepreneurial environment. You’re initiative and a problem-solver with an eagle eye for detail. You’ll consistently go the extra mile to apply and achieve a high standard across everything you do.

Dream - Today’s good is tomorrow’s mediocre. We’re always looking for ways to improve Gousto, our team and ourselves.

Deliver - We understand where we can add the most value and obsess about making improvements every day.

Care - We can only achieve big things by working collaboratively. We respect different people’s skills, experience and points of view. We work as one team.


Holidays - 25 days of holiday (plus bank holidays) increasing by a day each year up to 30 days Option to buy additional days of annual leave up to a total of 30 days Discounted Gousto boxes - 40% staff discount on Gousto boxes and 25% for your family and friends plus your first box free Dr Gousto Healthcare via Babylon Health Access to Gousto Academy training courses Gym Membership Cycle to work scheme Pension Quarterly team socials and mixed team events Coffee/ Tea, fruit and ice cream provided every single day to keep you fresh Friday socials - Wine, beer and soft-drinks
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