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Content Analyst
Title: Content Analyst
Category: Journalism
Job type: Permanent
Job status: Full Time
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Locaria is a full-service search linguistics and website localisation agency, that sits within The Stagwell Group. We provide top-notch linguistic and marketing services, on-site and off-site content writing and linguistic optimisation strategies for all online channels. We do this in more than 90 languages, across more than 50 markets. Our global clients consist of the world’s top brands across luxury, retail, travel, hospitality, finance and tech.About the role

We are currently looking for a new Content Analyst to join our Performance Linguistics team. The successful candidate’s main day-to-day tasks will include, but are not limited to: managing and executing the creation of tailored PPC content for your client(s) in a given market, and making sure to pick the right content creation methodology for the task. In addition, the Content Analyst will, with support from the Senior Content Analyst in the team, will own both the optimisation of marketing campaigns (namely PPC) from a localisation point of view, in addition to supporting our clients and internal marketing teams with insights, project proposals, as well as execution and analysis of localisation projects as a team.

About the team

In the Performance Linguistics team, we support our clients with optimising the international reach and efficiency of their marketing (PPC) activities. We do this by optimising and localising their content to a high professional quality.

In order to achieve this, we work with a wide range of technical and digital marketing tools, including MS Excel, SQL queries, Google Adwords and more.

Although channel experience is desired, all specific channel training will be provided. What we need you to bring is a burning passion for languages, in addition to being intrigued by data analysis, keen on deriving insights and solution-oriented when proposing how to most efficiently reach the desired target audience through impeccable content for some of the biggest brands in the world.

Key Responsibilities:

Small amount of content creation / localisation of briefs in your native language Be responsible of the visual quality assurance of other languages in deliveries Manage localisation projects from internal or external clients' request - estimate time, resources and costs - working with external linguists and in-house translators to produce quality content in line with client brand guidelines and requirements Contribute to market research both for your native market as well as other markets to help you provide market insights to support your client’s marketing activities Support clients and internal teams with linguistic and technical optimisation of online marketing activities Create and maintain glossaries, termbases, style guides and translation memories Identify and propose growth opportunities for our existing clients Requirements

Essential skills and experience

Previous experience either in translation project management or PPC advertising Additional languages are an advantage Strong attention to detail Ability to work independently Proactive approach to work – bringing ideas and questions to the team Passionate about languages Reliable and hardworking Interest in technology and how we utilise this in the working space Strong organisational and time keeping skills Translation and/or content creation experience in your native language Desired skills and experience

Translation or linguistic degree or qualification Knowledge of CAT tools Basic understanding of PPC and SEO MS Office (Excel) knowledge Bilingual, native speaker of a different language than English Benefits

In return for your enthusiasm and expertise, we’ll reward you with a competitive salary and an enviable range of flexible benefits that include free breakfast and lunch, 24 days holiday a year (with the option to buy more days), pension, life assurance, private medical cover, childcare vouchers, numerous gym offers and a bike to work scheme or cash alternative. We also have a free bar where we celebrate successes or sometimes just unwind after a busy week.
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