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Content Writer
 
Title: Content Writer
Category: Food & Beverage
Job type: Permanent
Job status: Full Time
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Description:
About Hi Inc

Hi Inc is a vibrant travel tech start-up operating in 82 countries.

We are building the world’s most rewarding travel & lifestyle platform to connect travellers, hotels and destinations. Our aim is to reduce the most frustrating elements of the travel experience, so that travellers can experience more of the moments that make life special. Life is short so we empower people to experience all the world has to offer.

We have three main areas of focus, which all contribute towards building our innovative travel platform:

Hotels: We offer our hotel partners an integrated solution that encompasses marketing distribution, smart devices for hotel properties and data driven intelligence. We help hoteliers reduce costs, make better business decisions and ultimately elevate their guest experience.

Destinations: Our consumer and partner facing initiatives which target travellers whilst they are in-destination. This includes content, services, partner solutions and advertising.

Devices: handy, the innovative hotel smartphone from Hi Inc, sets a new benchmark for travel technology. When implemented as an in-room solution through hotel partners, handy combines the functionality of a personal smartphone and hotel in-room phone services into one fully integrated device. It enables travellers to connect with their surroundings, understand the local attractions, amenities, nightlife and much more. For more information, please visit: /

As part of our ongoing expansion, Hi Inc is looking for capable individuals to join our fast-growing teams around the world. London is our headquarters for Europe, Middle East & Africa (EMEA) and a global hub for all aspects of our business.

Our EMEA Values are: Trust, Transparency, Togetherness & Turbo.

About the job:

We are seeking a Content Writer to support our OTA Project Delivery Team in our London office. As a Content Writer, you will primarily be involve with creating original and engaging content to execute across multiple audiences as the company grows.

Contract type: (Permanent)

Your responsibilities will include:

Write and edit existing onsite content that is aligned to our SEO strategy to ensure appropriate keyword density, prominence and relevance as well as tone of voice on brand and readability. Edit copy in response to feedback. Develop engaging high-quality written content, according to the content schedule and plan. Composing the content for the OTA website, blogs, Facebook page and Twitter. Writing and editing web copy in line with brand, tone of voice and house style guidelines. Working across multiple projects, using your knowledge to develop outstanding content across all digital channels. And push creative boundaries. Building and editing content pages in the CMS (Extranet). Work closely with the internal digital marketing team and external agency to publish and promote content in a timely manner. Work with stakeholders and internal experts to deliver their key messages that support business growth and retention strategies. Must be able to build a high level of knowledge and understanding of Hi Inc products and services, as well as keeping up with current events and latest economic and business developments. Contribute to marketing and PR campaigns as required. Requirements

Requirements:

Essential:

Excellent written English skills and able to write clearly and creatively Good understanding of SEO principles and online publishing Meticulous attention to detail and ability to work with a high level of accuracy Ability to work to tight deadlines Excellent MS Office and Adobe Acrobat Professional experience Confident writing web copy with a focus on UX copy; familiar with user journeys, wireframes etc Strong grounding in digital content marketing and/or experience working directly with PR and creative agencies Familiar with working in agile/scrum environments Experience using Google Analytics to inform and improve content and conversion Ability to translate content in Chinese OR Japanese Desirable:

Previous experience working with CRM systems Experience with data scraping off the website using scraping tool Good analytical and numerical skills
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