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Content Manager - Retail and SME Banking
 
Title: Content Manager - Retail and SME Banking
Category: Accounting & Finance
Job type: Permanent
Job status: Full Time
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Description:
Starling is one of Britain’s leading mobile banks and is on a mission to disrupt the traditional banking industry. We’ve built an app with smart money management tools to help our customers live a healthier financial life. We also offer groundbreaking B2B banking and payments services.

Since our launch in 2014, we’ve opened more than 500,000 accounts; trusting us with more than £280m of their money. We’ve won the Best British Bank award, and now employ more than 340 people in our City of London office.

We are a fully licensed UK bank, but we have the culture and spirit of a fast-moving, disruptive technology company and are obsessed with providing our customers with the best banking app and money management experience around.

Everyone at Starling gets the chance to own interesting things from day one, and we’re told one of the best things about working here is the ability to achieve a lot in a short space of time.

We’re now looking to up our marketing and content efforts as we build on our growth expectations to help many more customers lead a healthier financial life. As a Content Manager in Starling you will own and develop the blog content roadmap that contributes to the growth of the company and keeping in touch with our customers. We need someone with enthusiasm and passion to work with our team to grow the Starling brand.

If you’re interested in making banking better for everyone and are ready for an influential role in marketing within a fintech with big ambitions, we want to hear from you.

Requirements

What will you be doing?

Working closely with the heads of Corporate Affairs, SEO & Web, Marketing and Social Media to define the roadmap for the blog to provide useful and engaging content for existing customers, as well as creating content to target new customers. Use keyword research shared by the SEO team you will understand the wants and needs of existing customers and prospective customers. Working with the Head of Corporate Affairs, commission, write and edit copy and manage its distribution on the website and, where appropriate, other channels. Take ownership of the content production - from idea conception, to briefing or writing, proofreading and editing. Own and measure the performance of the blog. Looking at website traffic and conversion rates to understand what’s working well, and what’s less so. Keep up to date with industry news and best practice and monitoring content activities of competitor websites. Source images and commission photography to illustrate copy. Develop an editorial calendar and ensure content team meets deadlines. About you

Strong interest in blogging (and you’re willing to learn more about SEO). Excellent writing skills. Filled with new content ideas. Be a doer. This is a role for someone who’s prepared to be very hands on. Background in SEO / Digital Marketing / Journalism / PR. Understanding of the importance of reliable data, independent reporting and financial services regulation. Experienced in managing the production of content in a variety of formats including, written, infographic, video and interactive. Experience in video scripting and product would be a benefit, but not required. Benefits

25 days holiday (plus your birthday off) Perkbox membership Contributory pension scheme All the coffee you can drink!
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