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Content Manager - Retail and SME Banking
Title: Content Manager - Retail and SME Banking
Category: Accounting & Finance
Job type: Permanent
Job status: Full Time
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Starling is on a mission to build the best business bank in the world serving the needs of the small and medium-sized enterprises (SMEs) who are the lifeblood of the economy.

From small entrepreneurs with big ambitions to fanatical freelancers going it alone, SMEs just want one thing: to get on with the business of running their business. That’s why Starling built its SME bank accounts to be free, uncomplicated and quick to set up. We really understand the needs of SMEs - after all, it’s not that long since we started out to build our state-of-the art digital banking platform from scratch. Now, we are an established player, supporting more than 500,000 customers, including more than 30,000 SME accounts.

We’ve recently been awarded £100m from a fund created to boost competition and innovation in SME banking. We’d like to invite you to join our fast-growing, highly-skilled, caring and passionate team as we embark on the next stage of our incredible journey to drive even more long-term and meaningful change in banking

We have the culture and spirit of a fast-moving, disruptive technology company and are focused on providing our customers with the best banking app and money management experience around. Everyone at Starling gets the chance to own interesting things from day one, and we’re told one of the best things about working here is the ability to achieve a lot in a short space of time.

We’re now looking to up our marketing and content efforts as we build on our growth expectations to help many more customers lead a healthier financial life. As a Content Manager in Starling you will own and develop the blog content roadmap that contributes to the growth of the company and keeping in touch with our customers. We need someone with enthusiasm and passion to work with our team to grow the Starling brand.

If you’re interested in making banking better for everyone and are ready for an influential role in marketing within a fintech with big ambitions, we want to hear from you.

What will you be doing?

Working closely with the heads of Corporate Affairs, SEO & Web, Marketing and Social Media to define the roadmap for the blog to provide useful and engaging content for existing customers, as well as creating content to target new customers. Use keyword research shared by the SEO team you will understand the wants and needs of existing customers and prospective customers. Working with the Head of Corporate Affairs, commission, write and edit copy and manage its distribution on the website and, where appropriate, other channels. Take ownership of the content production - from idea conception, to briefing or writing, proofreading and editing. Own and measure the performance of the blog. Looking at website traffic and conversion rates to understand what’s working well, and what’s less so. Keep up to date with industry news and best practice and monitoring content activities of competitor websites. Source images and commission photography to illustrate copy. Develop an editorial calendar and ensure content team meets deadlines. Requirements

Strong interest in blogging (and you’re willing to learn more about SEO). Excellent writing skills. Filled with new content ideas. Be a doer. This is a role for someone who’s prepared to be very hands on. Background in SEO / Digital Marketing / Journalism / PR. Understanding of the importance of reliable data, independent reporting and financial services regulation. Experienced in managing the production of content in a variety of formats including, written, infographic, video and interactive. Experience in video scripting and product would be a benefit, but not required. Benefits

25 days holiday (plus your birthday off) Perkbox membership Contributory pension scheme All the coffee you can drink!
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