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Digital Marketing / Growth Hacker
 
Title: Digital Marketing / Growth Hacker
Category: Other
Job type: Permanent
Job status: Full Time
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Description:
laidback london was founded with the goal of introducing to the rest of the world a traditional, Kenyan leather sandal and creating sustainable artisan jobs in the process.

laidback london sandals are stocked in over 250 stores around the world including Anthropologie and Freepeople in the US.

With a view to grow our online business, we are looking for the right candidate to help communicate directly with our customers. To engage and share our story, to help grow the tribe.

Day to day maintenance and merchandising of our website, identifying improvements.

Define and manage the seasonal ecommerce strategy to drive traffic and sales.

Build and manage e-mail marketing campaigns and drive subscriber growth.

Manage social media accounts

Seek out influencer and brand collaboration opportunities

Analyse product performance, customer and site data using Google Analytics to improve ROI.

Copywriting, including product descriptions, collection headings and newsletter copy.

Oversee uploading of new season product, data and photography

Ensure product information, site UX and SEO onsite and offsite are optimised in order to drive sales

Work with external paid social agencies to optimise campaigns

Manage customer service team to ensure service levels and tone are consistent and of a high standard

Generate monthly reports
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