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Senior Performance Media Manager
 
Title: Senior Performance Media Manager
Category: Medical Health
Job type: Permanent
Job status: Full Time
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Description:
As a Senior Performance Media Manager, you will take full ownership of our global programmatic initiatives, including connected TV/OTT and DOOH. You will be the owner, expert and advocate of programmatic, responsible for the whole spectrum of related activities. From designing market-specific strategies, campaign planning, creative briefing to implementation and optimisation, etc. You will work closely with our content team to deliver best-in-class creatives fit for our multifaceted objectives. You will also collaborate with our local marketing teams to implement holistic, end-to-end campaigns that drive maximum impact (awareness and conversions). As part of a very agile team, you may also be required to cover for paid-search and paid-social channels should the need arise (e.g. holiday cover).

Operating within a hyper-growth environment, you will be a key player in driving new customer acquisition and revenue growth. You will report directly to the Head of Acquisition. While this role involves budget management, it is not a people/ team manager role. This role is perfect for someone with strong hands-on experience looking to take on a challenge. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.

Key Responsibilities:

Lead the planning, setup and on-going management of programmatic campaigns. Manage the budget and P&L for our programmatic account, including ad spend-pacing. Handle and/or liaise any Ad-Ops, including ad trafficking and tracking. Be responsible for campaign analysis, reporting, and communication of KPIs – daily, weekly and monthly. Build a test-and-learn approach into standard workflow, from developing hypotheses to testing, analysing, implementing successful results, and iteration. Work closely with content team to deliver best-in-class creatives based on industry best practices without compromising brand value and identity. Work closely with local marketing teams to deliver holistic campaigns with explicit consideration of all stages of the consumer decision journey. Identify any missing links and opportunities within the customer journey and find ways to fill these gaps within your channel(s). Build a multi-tiered audience strategy, targeting different prospects with the most suitable/ relevant creatives and products. Leverage/ activate any audience data signals and drive an audience-centric approach to deliver the best results. Liaise and work closely with external vendors and key partners (e.g. DSP partners, account representatives) to ensure optimal performance. Contribute to our wider data strategy and make recommendations on data/ad technology investments (e.g. DMP, ad personalisation). Work cross-functionally (e.g. with SEO, CRM, E-commerce, and other Biddable teams) to drive customer growth, activation and retention. Research into market trends, keep abreast of the latest marketing/ biddable technologies and provide use-case suggestions to help improve KPIs. Act as paid-search and/or paid-social support when necessary. Requirements

Experience in Programmatic, preferably from a high-growth company or agency. Knowledge of the beauty and/or luxury sector is a plus. Strong experience in managing Brand and DR campaigns. Excellent hands-on experience in self-service DSPs, and knowledge with ad servers and bid managers. Strong hands-on experience implementing and optimising accounts to achieve ambitious business goals. Experience with Ad-Ops. Demonstrable record in delivering hyper-growth (customer and revenue). Demonstrable record in budget management, strategy, campaign and media planning. Experience working directly with in-house content/ creative team. Experience with leveraging audience signals to improve campaign reach and/or ROAS. Experience negotiating deals (e.g. PMPs, DSP commercials). Strong experience with complementary tools, e.g. DoubleClick and other tracking tools, Google Trends, etc. Experienced user of Google Analytics 360 with a strong ability to derive actionable insights. Basic experience with paid search and paid social platforms – Google Ads, Bing, Facebook business manager, and others. Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel. Excellent communication skills, and the ability to translate complex channel level observations into actionable insights. A people person who can work independently and collaboratively with various stakeholders internally and externally. Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically. A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
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